Tori Skin by Nexelo

What the application is

Turned an early skincare brand direction into a responsive landing-page concept in under four hours so the client could evaluate a possible online presence.

Who it was built for

A trial landing-page concept for the Tori Skin brand by Nexelo

My role

Web designer and developer who translated the initial brand direction into a responsive landing-page concept

Timeline

Under four hours

The problem

The client needed a quick, tangible page concept to see how its skincare brand and products could be presented online.

What I learned from the existing workflow

• Prospective customers needed a simple way to understand the brand and browse its product story.
• The available information came from the client's initial brand and product direction.
• The immediate need was a visual proof of concept, not a complete store.
• The work had a very short trial window and no guarantee of a larger engagement.

The solution

I focused the limited trial on the decisions the client needed to see: how the brand would be introduced, how products would be presented, and where calls to action would sit. The result was a clear, mobile-friendly concept rather than an unfinished attempt at a larger store.

Key decisions

1. Keep the page focused One continuous story suited an early brand concept better than a large site structure.
2. Design for small screens from the start The product presentation remains easy to scan on a phone.
3. Prioritize a presentable concept Within the short trial, I concentrated on the parts the client needed to evaluate visually.

Result

Delivered a responsive visual concept in under four hours, giving the client something concrete to evaluate before deciding whether to pursue a larger project. The client chose not to continue.

What I learned

Not every strong deliverable becomes a long-term project. This experience taught me to define the value of a short trial clearly and to separate the quality of the work from a client's decision not to continue.